Choosing the Right Fabric for Custom Apparel: What It Says About Your Brand

Why Does Fabric Choice Matter More Than Most Brands Realize?

Quick Summary:
Blazon Apparel + Print is a custom screen printing, embroidery, and apparel company based in Gaston, South Carolina, serving businesses, schools, nonprofits, and organizations across the Midlands and throughout South Carolina. Fabric selection is one of the most important—and most overlooked—decisions in custom apparel. The right fabric influences comfort, durability, print quality, sustainability, and how your brand is perceived long after the first wear.


What Makes Cotton a Staple in Custom Apparel?

Cotton remains one of the most trusted fabrics in apparel for a reason—it delivers comfort, versatility, and print performance.

Why Do Brands Still Rely on Cotton?

  • Naturally soft and breathable
  • Hypoallergenic and skin-friendly
  • Excellent color absorption for printing
  • Works across casual and premium apparel

Cotton is commonly used in custom t-shirts, polos, and lightweight hoodies, but it requires proper care to maintain shape and longevity.


What Is 100% Combed & Ring-Spun Cotton and Why Is It Premium?

Not all cotton is created equal.

What Makes Combed & Ring-Spun Cotton Different?

This cotton undergoes additional processing:

  • Combing removes impurities and short fibers
  • Ring-spinning creates finer, stronger yarn

Cotton Quality Comparison Table

Cotton TypeTexturePrint SurfaceTypical Use
Carded CottonCoarserAdequateBudget tees
Ring-Spun CottonSofterSmoothRetail-quality tees
Combed & Ring-SpunUltra-softIdealPremium apparel

This fabric is favored for brands that want a polished feel and sharp print detail.


Why Is Polyester So Popular for Performance Apparel?

Polyester excels where durability and moisture control matter.

What Advantages Does Polyester Offer?

  • Resists shrinking and stretching
  • Quick-drying and wrinkle-resistant
  • Holds color exceptionally well
  • Performs in active and outdoor settings

Modern polyester blends now rival cotton in comfort, making them ideal for custom performance t-shirts, hoodies, and workwear.


What Roles Do Rayon and Spandex Play in Fabric Blends?

Fabric blends unlock comfort and flexibility that single fibers cannot.

What Does Each Fiber Contribute?

FiberPrimary BenefitBest Use
RayonSoft drape, breathableFashion-forward tees
SpandexStretch and recoveryActivewear, fitted styles

Rayon enhances flow and softness, while spandex allows garments to move and retain shape.


What Are CVC and Tri-Blend Fabrics—and Why Are They So Popular?

Blended fabrics combine the strengths of multiple fibers.

CVC (Chief Value Cotton)

CVC fabrics emphasize cotton while improving durability and softness with synthetic fibers.

Tri-Blend Fabrics

Tri-blends combine:

  • Polyester (durability + color retention)
  • Ring-spun cotton (comfort)
  • Rayon (drape and softness)

Fabric Blend Comparison Table

Fabric TypeFeelDurabilityIdeal For
100% CottonNaturalModerateCasual wear
CVCSoft + durableHighEveryday branding
Tri-BlendUltra-softHighPremium retail

Tri-blends are often described as “second-skin” fabrics due to their comfort.


How Do Singles, Weight, and Construction Affect Fit and Feel?

Beyond fiber content, construction details matter.


What Are “Singles” in Fabric?

Singles measure yarn fineness.

Singles CountYarn ThicknessResult
Lower (18–24)ThickerDurable, structured
Higher (30–40)FinerSofter, smoother

Higher singles are common in premium custom t-shirts, while lower singles suit rugged hoodies.


Why Does Fabric Weight Matter?

Fabric weight determines seasonality and structure.

Weight CategoryBest For
LightweightSummer tees
MidweightYear-round wear
HeavyweightHoodies & outerwear

Side-Seamed vs. Tubular Construction; What’s the Difference?

Construction TypeFit StyleCommon Use
Side-SeamedTailoredFashion-forward tees
TubularRelaxedPromotional apparel

Construction affects silhouette and comfort—not just appearance.


Why Do Fabric Blends Dominate Modern Custom Apparel?

Blends are engineered for real-world wear.

Common Blend Advantages

  • Cotton-Poly Blends: Soft, wrinkle-resistant, durable
  • Moisture-Wicking Blends: Ideal for athletics and outdoor work
  • Stretch Blends: Comfort and mobility without distortion

Blends allow brands to align comfort, performance, and longevity.


Why Work With a Local Apparel Expert for Fabric Selection?

Fabric decisions are best made with experience, not guesswork.

Organizations across Gaston, Lexington, Columbia, and the Midlands work with Blazon Apparel + Print because we:

  • Explain fabric differences clearly
  • Match material to real-world use
  • Consider print method compatibility
  • Balance budget, comfort, and brand goals

Common Questions About Fabric Selection

Is softer fabric always better?
Not always—durability and use matter just as much.

Do premium fabrics print better?
Yes. Smoother yarns produce sharper prints.

Can fabric choice affect brand perception?
Absolutely. Fabric quality communicates value instantly.


The Fabric Behind a Strong Brand

Fabric isn’t just material,it’s messaging. The right fabric elevates comfort, print quality, durability, and how your brand is experienced every time someone puts it on. From premium cotton to performance blends, each choice tells a story about quality and intention.

If you’re searching for custom apparel near Gaston, SC and want guidance that goes beyond catalogs, Blazon Apparel + Print is here to help.

Let’s build apparel that feels as good as it looks—and represents your brand the right way.
Contact Blazon Apparel + Print today to start your next custom apparel project.